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This is Mio-chan, the official mascot for the city of Yokohama's waste reduction campaign called "G30". This campaign aims to reduce waste output by 30% through legislation and teaching residents to reduce on consumption as well as reuse and recycle items. The annual amount of waste Yokohama produced in FY 2001 was 1.61 million tons, but the city plans to reduce this amount to 1.13. millions tons by FY 2010. This mascot, which is fashioned after a plastic garbage bag symbolizes reduction with its large head shrinking into a smaller body. It is used in promotional events for the G30 campaign as well as on pamphlets and promotion items. In Japanese "Mio" means 30, and "chan" is a cute honorific suffix. Yokohama also designed a special logo for this waste campaign and commissioned an official theme song called "Ii-ne Yokohama G30". Mio-chan is seen here backstage at public event promoting the G30 campaign at Kannai Hall in Yokohama on July 27, 2005.
- Torin Boyd 2010 - All Rights Reserved
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