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These are various combinations of rice lunch box sets (hamburg, salmon, mackerel, etc.) commonly known in Japan as "bento". They were being sold for 298 Japanese yen ($3.30) at Seiyu, a store located in the Tokyo suburb of Akabane. This retailer with 373 stores across Japan is the fully owned subsidiary of the US retailing giant Wal-Mart. For the first time in seven years since Wal-Mart entered the Japanese market, this retailer has finally begun to realize a profit due to Japan's long economic slump. According to Wal-Mart this is due to an aggressive restructuring campaign that offers Japanese shoppers rock bottom prices. It has also been the result of Japan's long-standing economic slump in which consumers have finally shifted from indulgence to penny pinching. Photo taken Sept. 16, 2009.
- Torin Boyd 2009 - All Right Reserved
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- Contained in galleries